The NFL has found the next presenting sponsor of the Super Bowl halftime show.
Apple Music has been named the official sponsor of the annual music and pop culture event, succeeding Pepsi,
Apple Music’s first Super Bowl halftime show will take place Feb. 12, 2023 in Arizona, with performers TBD.
The tech giant says that it will roll out details and sneak peeks of the event on its @AppleMusic social channels ahead of the Super Bowl.The tech giant says that it will roll out
“We are proud to welcome Apple Music to the NFL family as our new partner for the iconic Super Bowl Halftime Show,” said Nana-Yaw Asamoah, senior vp of partner strategy for the
This past year’s show featured Dr. Dre, Kendrick Lamar, Snoop Dogg, Eminem, 50 Cent and Mary J. Blige perform.This past year’s show featured Dr. Dre, Kendrick Lamar, Snoop Dogg
The NFL says that over 120 million people watched this past year’s halftime show.
In fact, the show has become a much bigger event than the 12 or 15 minutes that make up the actual musical performance.